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Vodafone-Idea expands rural retail footprint in Bihar and Jharkhand

Vodafone-Idea expands rural retail footprint in Bihar and Jharkhand

With a view to ramping up its retail footprint at the sub district level, Vodafone-Idea (Vi) is launching 75 new format ‘Vi Shops’ across multiple towns in Bihar and Jharkhand. Smaller towns like Arrah, Barauni, Bettiah, Buxar, Chausa, Deoriya, Hajipur, Katihar, Masauri, Motihari, Sitamarhi, amongst others in Bihar now get access to quick, efficient, face-to-face service from Vi, along with a range of differentiated products and offerings for the new age mobile users in the region. Similar Vi Shops are also being launched in smaller towns like Baliyapur, Giridih, Daltoganj, Dumka, Jharia, Ramgarh in Jharkhand.
The Vodafone-Idea Shops concept for Tier-3 towns is intended to deliver a uniform Vi experience to local customers, enabling quick support and handholding. The modern design of the new format store is in line with signature elements that define existing Vi Stores in urban locations. Vi Shops will offer the entire bouquet of Vi prepaid products and services and enable the less tech savvy users to avail Vi’s service across the table, leading to improved customer experience and closer engagement.
‘Going rural way’
Through this format, Vodafone-Idea also aims to deepen in engagement with rural consumers with the wide bouquet of Telco++ offerings, curated as a result of partnerships with domain experts in areas such as jobs and skilling, government exam preparation, English language skills amongst others. One of the earliest to introduce the concept of one-stop shop retail outlets in global design format, Vi claims that it has planned the new rural prepaid stores by consistently adapting and reinventing to provide a live and engaging experience in line with changing customer needs. The look and feel of the Vi store is said to be designed to address customer aspirations while capturing Vi’s core brand attitude.
Inviting residents of the two states to try out the Vi Shop experience, Sukanta Das, Cluster Business Head – East, Vodafone Idea Limited, said “The states of Bihar & Jharkhand have a vast geographical spread of smaller towns in rural settings. We have found that a large segment of customers in Rural India prefer the comfort and familiarity of face-to-face service through the physical Retail format. We have introduced the Vi Shop concept to cater to this demand, in the process enabling Rural residents to digitally connect for a better future. Vi customers in several Tier 3 towns in Bihar & Jharkhand can now walk into the neighbourhood Vi shop with assured ease and simplicity in accessing service through trained personnel in welcoming surroundings.”